Bruce Willis became the first Hollywood actor to sell the rights to a deepfake company

Bruce Willis became the first Hollywood actor to sell the rights to a deepfake company

In a statement, the actor said that technology is “a great opportunity to go back in time.”

After retiring from acting due to being diagnosed with aphasia, Bruce Willis became the first Hollywood star to sell his rights to a film company. deepfake. This technology will make it possible to create a digital version of an actor for use on screens without the need to act.

Willis could have retired from his career due to aphasia, which affects the ability to communicate and makes it difficult to understand language, written or spoken. Although speech therapy is one way to address this problem, there is no cure for this disorder.

Bruce Willis in The Expendables 2.

Now the actor has sold the rights to his image to an American company. pieaccording to Telegraph, and appeared in a phone commercial without having to go to the set, his face was digitally edited over the face of another actor. Speaking on the company’s website, Willis said:

“I liked the accuracy with which my character came out. This is a mini-movie in my usual genre of action comedy. For me, this is a great opportunity to go back in time. With the advent of modern technology, even being on another continent, I could communicate, work and participate in filming. This is a very new experience and I thank our entire team.”

Technology deepfake combines audio and images from different sources by combining, replacing or overlaying these elements to create new content. Willis’ car uses his appearance to replace that of another actor, so that he doesn’t have to be on set for commercials, for example.

While its use in film allows the digital recreation of artists, including those who are no longer alive, the technology has received more attention due to its use to spread disinformation. In films, this allows the use of works such as Willis, as well as digitally made younger versions of the actors.

Bruce Willis has appeared in several productions throughout his career, including hits such as Sixth Sense, Closed body, Fifth element, Armageddon, crime novel as well as Hard to kill.