When fashion meets an iconic product, a collaboration is born that is as unexpected as it is full of potential. drum roll why Kate Moss has just become the creative director of Diet Coke.. The announcement was made in great style, with a model posing for the brand’s Love What You Love campaign in the foreground, with red gloves caressing her face as she approaches a can of Diet Coke.
If you then add the definition of a model to the iconicity of the campaign, you are all set for a creative direction that aims very high. as explained by Kate Moss Dazed: “I’m excited to join the Diet Coke family. I love collaborating with incredible names in the fashion world. I immediately felt that this campaign was coming to an end.as I firmly believe that with trust and passion you can make your dreams come true more unrestrained. As creative director, I look forward to inspiring fans and celebrating the brand’s 40th anniversary in style.”
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In fact, Kate Moss has the daunting task of capturing and expanding on the legacy left behind by previous creative directors including JW Anderson, Karl Lagerfeld and Jeremy Scott. But since Anderson and Scott’s involvement in the design room has ended, Moss will assume full creative control. However Former Model Boasts Entrepreneurial Experience, starting in 2016 when she decided to leave Storm Models (where she worked for 27 years) to start a talent agency with her agent Lucy Baxter. The agency is called Kate Moss Agency and deals with models as well as singers, actors and dancers.
And to think that a moment seems to have passed since the day when, at the age of only 14, Kate Moss and her brother went to the Bahamas with their father and were detained for three days at New York John F. Kennedy Airport on the way back. Also in the waiting room Sara Dukasagency founder Stormand his brother Simon Chambers. The duo have just spent a few days roaming the streets of the Big Apple looking for new faces to influence fashion. The rest is history. Two years after the shots taken by photographer Corinne Day, two years after that sighting at the airport, a star was born, a fashion icon with an incredible career.
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Source: Elle