After the failure of Brexit and Covid, London has again become an attractive destination for Italian tourism and beyond. Queen’s Merit and Happy Anniversary Platinum Anniversarywhich on the long weekend June 2-5 will bring many Europeans back to the United Kingdom who want to celebrate the Queen’s 70th birthday in full British style.. Starting with Trooping the Colour, next weekend’s events are expected to attract 2.6 million people, according to the latest data from the New West End Company, which represents 600 shop, restaurant, hotel and property owners in central London. national and foreign visitors. But what is the Jubilee worth?
Sales representatives expect Her Majesty’s anniversary sales to hit £80m in the coming days., a cash flow that will bring tourism back to pre-pandemic levels for the first time since a truly unrestricted summer. Over the next few days, London’s West End will be transformed “with street parties, dramatizations and a parade in honor of Her Majesty’s birthday. [Trooping the Colour, ndr]. Retailers and hospitality businesses in the West End are also gearing up to celebrate this special moment in British history with family celebrations,” he explained. Vd Di Corsi, chief operating officer of the New West End Company.
Exhibitor expectations are very high, but trade associations are looking to maximize profits with some requests, such as simplifying the visa system for visitors to the United Kingdom. and the re-introduction of the duty-free shopping program for tourists, approved exclusively in 2020 due to Covid. Its cancellation in 2021 has benefited other international destinations, putting the UK at the bottom of the international travel wishlist. Among the requests made by the New West End company is also the extension of Sunday business hours after 18:00. Sales of 250 million pounds per year.
Now that Covid is less scary The Queen’s Platinum Jubilee could indeed be an important boost to the resumption of trading.. Everyone in the UK is hoping for it, starting with London Mayor Sadiq Khan, who traveled to Manhattan’s Times Square this month to launch a $12.5 million “Let’s Do London” campaign aimed at American tourists. To understand the scale of the royal event for the city’s economy, just consider that the Elizabeth Line, a new tube line opened by Her Majesty this month, is expected to pump £400 million in the West End into the city’s coffers, boosting capacity. urban transport by about 10%. London wants to be great again and is ready to do it (too) with the help of Queen Elizabeth.
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Source: Elle