To the father of the current president of the Pascual group, Thomas PascualThe doctor recommended that he drink mineral water after two renal colics. Thus, the founder of the dairy giant acquired the Segova spring of Ortigosa del Monte, where very low-mineralized water was extracted Bezoya.

At an altitude of almost 2,000 meters above sea level, in the heart of the Guadarrama mountain range, the company captures water resources that it managed to pay off in 2023. 140 million euros, 20% of group sales. In volume it exceeded 540 million liters. “2024 will be a special year for the brand as we celebrate Bezoya’s golden anniversary more refreshed and resilient than ever,” says Pascual Beverages Business Director Juan Luis Gonzalez.

According to the company, consumption has increased in recent years. Besides taste in some regions of Spain, consumption is also linked to health. consumption per capita Water consumption in Spain is 133 liters (per person per year), making water the most consumed drink. Pascual’s brand is now focusing its growth strategy on out-of-home sales channels, with a special focus on hotel And recoveryand also in distribution.

The company evaluates the socio-economic impact of the brand throughout the entire value chain in 187 million euros and estimates that it generates approx. 1700 jobs (direct, indirect and induced) in Spain. In addition to the Ortigos plant, Bezoya has had another bottling plant in the city since 2003. Three houses -also in Segovia-. Together they create 200 jobs in cities whose populations have tripled since their arrival.

Recommended for low sodium diets and for preparation baby foodWhat sets Bezoya water apart from the vast majority of bottled water on the market is that it has a very low solids (27 mg/l). In low-mineralized waters, this indicator ranges from 50–500 mg/l.

Throughout its history, the company has adapted its production and packaging processes to new formats such as bag in box (one sachet per box). Now he boasts that all his plastic bottles are made from other bottles. It was Bezoya who presented for her 50th anniversary new 1.5 liter bottle.made 100% from other bottles, has 5% less weight and an updated design.

In 2020, Pascual’s brand acquired the so-called “Bezoy Commitment”, which unites all of its initiatives to care for the environment and promote the circular economy. From sustainable sourcing practices to eco-friendly, zero-waste packaging or using renewable energy in their processes.

The company recalls that Bezoya has been a pioneer in the use of recycled plastic (rPET) since 2012, becoming one of the first companies to opt for this type of material. Except, in sustainable mobility and packaging recycling has a fleet 100% electric commercial and has projects such as Cargo motorcyclein Barcelona, ​​for last mile logistics for distribution in urban areas, which is planned to be extended to the rest of the country in the coming years.