luxury industry is in good health and after the shutdown caused by the global pandemic, regained dynamism and grew greatly, avoiding economic uncertainty. The luxury sector in Spain has changed €17.7 billion in 20224.5% of turnover in Europe and 1% worldwide, according to the latest data from Círculo Fortuny and analysis from McKinsey & Company.

By segments, goods and personal items account for almost half of sales and a fundamental role in this is played by the Spanish market for fine jewellery, which has established itself as segment in constant evolution thanks to leading companies and recommendations at national and international level.

As Christmas approaches, major companies in the jewelery and watch sector face key sales campaign based on local demandwhich is the engine of growth, although the recovery of international tourism is also already a reality that affects revenues.

Among the main representatives of this premium offer are brands with a long tradition and experience, such as Cartier, Rabat, Bulgari or Rolex.among other things, that their boutiques on the emblematic commercial arteries of Madrid and Barcelona offer an experimental universe with their own and third-party brands.

On the luxurious avenue of the Catalan capital, this campaign was prepared by traditional jewelry companies such as Rabat. From flagshipsix-story modernist building next to La Pedrera, the company is distinguished customer excellence and loyalty strategy national who is looking for customization of jewelry or watches from major brands.

Bulgari is another house that has had a golden moment this fall and is working to attract an audience looking for value and experience. The Roman house organized an exhibition in its boutique in Barcelona to mark the 75th anniversary of the Serpenti collection, one of its most iconic icons. Likewise, another international brand such as Cartier has combined art and craftsmanship in its revamped Catalan boutique.

In the universe of jewelry brands strengthening this sector in Spain, there are also veterans such as Bages Masriera, Pere Quera, Carrera and Carrerato which a brand of jewelry and accessories is added Tus or Suarezwho recently celebrated his 80th birthday.