Luxury hotel chain Marriott plans to open almost 3,000 new rooms in Spain over the next three years. The American company’s expansion plan in our country takes advantage of this segment and will open another 1,500 rooms at its neighbor. Portugal.

In our country, three large projects with more than 400 rooms have already been prepared until 2026. Development in the Portuguese market is somewhat slower. The chain is the first hotel chain in the world in terms of number of rooms. Its portfolio includes more than 8,600 establishments in almost 140 countries.

Richard Brekelmans, vice president of Marriott International Southern Europe, assured on Tuesday that rates class They are almost back to 2019 levels, with prices 20% higher than pre-pandemic levels. The company faces 2024 with “good” prospects, despite the geopolitical context and economic uncertainty.

As Marriott International’s development director for Spain and Portugal explained on Tuesday, Manuel ClementThe company is well positioned in the luxury segment with several of its brands and is committed to driving growth in the category. choosewith a more intermediate and economical profile.

The mix of categories in Spain will be maintained in the coming years by new openings. Now 20% of the group’s hotels in our country belong to the luxury category; 35% likes bonus; and 45% as choose.

In addition, he highlighted the dynamism that Madrid currently demonstrates in the luxury segment compared to Barcelona”who lost a little punch“in connection with municipal regulation and moratorium for the construction of new hotel premises. The company will launch the brand’s first hotel in Barcelona next year bold in Spain, next to Sants station in Barcelona. In addition, a new hotel with approximately 200 rooms in Viladecans will open in 2024.

Reform in Madrid Princess Plaza (413 numbers) and is currently transforming Westin Palace, which will change the brand after completion of work. In addition, the company announced the arrival of the brand Fairfield in 2026 in a Spanish urban area, information about which has not yet been made public.