LaLiga Entertainment, a joint venture created in 2021 by LaLiga, PortAventura World and Kosmos, is launching its second video game based on the fusion of football and adventure. In Goalland, players have the opportunity to meet their favorite La Liga players and even form a team with them, immersing themselves in a virtual world full of challenges and magic.

The presentation of the new video game was attended by La Liga executive general director Oscar Mayo; Juan Vicente Marin, CEO of LaLiga Entertainment; David García, CEO of PortAventura World, and Alejandro Scannapieco, CEO of Sportian, the synergy of LaLiga and Globant responsible for the technological development of LaLiga Entertainment.

How it was collected ServicemediaOscar Mayo and Juan Vicente Marin wanted to highlight the progress of LaLiga Entertainment two years since its launch: “For LaLiga, this agreement with PortAventura World symbolizes a revolution in the world of entertainment through new technologies and innovations. and emotions. With this new video game, La Liga continues to strive to reach new audiences through one of the largest holiday destinations in Europe such as Port Aventura and relying on Globant technology.”

David Garcia said: “We are very proud to be part of this project, which represents a unique opportunity to grow and diversify our business. In addition, it allows us to connect with new generations, the main audience for resort development, which increasingly demands greater digitalization and innovation in their experience, which is why La Liga and Cosmos are the ideal companions to surprise them with this kind of offer.”

Alejandro Scannapieco, for his part, wanted to highlight the technological evolution of LaLiga Entertainment from its creation to the present and anticipated some of the new developments in the future. “LaLiga Entertainment shares our passion for revolutionizing sports and entertainment by delivering new experiences that fans will love. Our role at Globant and Sportian is to provide the technology to realize these ambitions and accelerate their expansion, leveraging the latest data and artificial intelligence capabilities. Land of Goals used virtual and augmented reality to combine digital and physical reality to deliver unforgettable experiences for fans, setting the standard for other sports and entertainment leaders looking for ways to engage with new audiences and enhance their long-term relevance. »

Video game

The new video game Land of Goals combines the passion for football with “challenging” adventures based on the worlds of PortAventura World. Apart from being able to challenge and form a team with some of LALIGA’s stars, the game features a number of features that make it stand out among the plethora of mobile football video games available, having at launch a career mode where users must overcome the various levels available.

In this “career mode” players begin an exciting adventure across different maps based on the worlds of PortAventura World, with unique challenges. Progressing through the game involves unlocking and completing each map in order, facing increasingly difficult challenges.

In addition, users can equip themselves to improve their skills, being able to choose from the jerseys of their favorite La Liga club to the most original items that will make football something completely innovative. There will be updates throughout the year with new monthly events and new content packs that will enrich the user experience and keep them playing.