BUZ DrinksThe Madrid company, which produces and markets a new line of alcoholic drinks, has established itself as first “high strength”a high strength canned drink that will be sold on the Spanish market and is at the forefront of RTD (Ready to Drink) innovation. by Glovo’s hand.

Company, under the leadership of Hugo Hita and Jorge Branger, It is a reference and national promoter of RTD.

They highlight that the global spirits market has been undergoing a transformation for several years that is redefining a huge industry. RTD (Ready to Drink) ready-made cocktails ready for immediate consumption, whose global market is over $36 billion and is expected to reach $98 billion in 2031, with a compound annual growth rate (CAGR) of 11.7%.

This accelerated economic growth in the United States This has resulted in a niche that was virtually non-existent just 10 years ago, forcing many sector players to rethink their short and long term strategy.

BUZ Drinks has joined this growing trend, aiming to enter the market with a “high strength” drink format. 500ml jar. They managed to combine this disruptive format with content that has a high viral efficiency on social networks and a powerful penetration into the hostels of Madrid. Since its launch in May of this year, the warm acceptance of the product with these characteristics by the public has allowed BUZ to introduce its product in almost a hundred stores. multi-product capitalwhile they continue to consolidate an investment round that allows them to continue their expansion.

Just over a month ago they launched a social media campaign to try and get the attention of Glovo, the leading delivery platform in Spain, and allow them to feature their product as one of the few RTD references in their official supermarket “SuperGlovo”. The challenge was to place orders in vibrant locations such as the boats in El Retiro Park or luxury restaurants. The strong fan response to the young company’s initiatives prompted Glovo to contact them to demonstrate its interest in featuring their product, a move that “continues to position Glovo as a company ready to innovate and bet on national products with great success.” potential”.