The e-commerce and transportation company Amazon announced this Thursday the launch fourth edition of the Delivering Smiles campaign in Spain, which aims to help families in vulnerable situations.

This is done through the program “Emergency at Home” SOS Children’s Villages for which he conducted donation 100,000 euros. Moreover, with the aim of expanding and involving all Amazon.es customers in this initiative, influential person and presenter Laura Escanes designed a solidarity sweatshirt which can be purchased upon request on Amazon.es. A percentage of sales will go to SOS Children’s Villages.

This solidarity sweatshirt, whose design is inspired by a phrase with which Laura Escanes feels very recognizable and even has a tattoo, will be sold exclusively on Amazon.es starting December 15 next year and will be displayed on the Amazon and the Christmas Factory website. , A immersive space open to the public from December 16 to January 5 in the Crystal Gallery of the Cibeles Palace, which will also house the traditional skating rink, transformed this year into the “Amazon and Cibeles on Ice.”

“With this new edition of Delivering Smiles, we at Amazon want to highlight the true meaning of this solidarity initiative more than ever by extending this action to customers and giving them the opportunity to work together to bring smiles to those who need it most,” says Ana. Costi., responsible for Amazon Prime in Europe.

Little ones

Amazon has made a commitment help more girls, boys and young peopleespecially those who are part of communities at risk of exclusion have access to the resources and skills needed to build a better future.

“Rising prices for electricity, gas, food and other essential goods in our country have created an emergency at home this year, leaving 2.6 million families with children already vulnerable, unable to meet their most basic needs. needs, and one in three children in Spain is at risk of poverty or social exclusion. This initiative Amazon is a very important supporter of our program.“Said Luis Alberto Ramasco Puente, Director of Image Collection and Resources of SOS Children’s Villages.

To facilitate an immediate response to this situation, Amazon has donated €100,000 to SOS Children’s Villages for its Home Emergency programme. A donation that will allow the organization to deliver €150 worth of family support and holistic support packages, which will cover the food, energy, educational support and mental health needs of a boy or girl for a month.

Except, SOS Children’s Village received 500 toys which are ranked in Amazon’s top 10 toys so that the children they work with can enjoy toys that are trending this Christmas. “For us, toys are an element of normalization, so that our children feel the same as others. It is important that they also have the toys that they asked for in the kings’ letter, so that they feel loved and valued like everyone else,” explained Luis Alberto Ramasco Puente, director of image collection and resources at SOS Children’s. Villages. .

For four years now, Delivering Smiles has come to life in different ways, but with the same goal of bringing smiles to those who need it most, and this is the third time Amazon has partnered with SOS Children’s Villages.

In 2021, Amazon released a children’s book of solidarity, Do You Know My Tears?, written by writer and journalist Carme Chaparro, with illustrations by Axier Uzkudun, which continues to be sold exclusively on Amazon.es in physical form and Kindle; and all profits go to SOS Children’s Villages.