Airline Binter announced this Friday that it will operate the Canary Islands-Madrid route with four flights per day round trip from Tenerife And Gran Canaria every day of the week starting February 1st.

This was announced at an event held at the headquarters of the government of the Canary Islands by the company’s president, Rodolfo Nunez, who detailed that they had invested “hundreds of millions of euros” in the acquisition of five Embraer-type aircraft. aircraft with 132 seats each that will serve this route and will be based in Madrid, three of them, as well as in Tenerife and Gran Canaria, one on each island.

This foray into the route Canary Islands-MadridThis will mean an increase in the workforce by about 300 new employees, Nunez said, of which 200 will be concentrated in the Spanish capital. For the first time in Binter’s history they will have bases and personnel outside the Canary Islands.

President Binter collects Efe, announced that tickets will be available from this Friday and assured that prices will be competitive, especially with promotions. Although he recalled that the Canarian company is rather more competitive on a qualitative level, for example, in flight experience.

As for the schedule, he stated that there would be one in the morning, another in the middle of the morning, the next in the middle of the day, and finally at the end of the day, after hours. what they would like at first, since they did not have a large margin due to the lack of free “slots” (takeoff or landing strips). “Over time we will improve this and be aware of the slots that will be released as a result of the merger of Iberia and Air Europa,” he said.

As for other areas, such as BarcelonaNunez indicated that they want to be cautious with expansion for now, although he did not say that between next summer and December they will bring in another group of six aircraft with which other destinations will be considered.

According to Rodolfo Nunez, thanks to this leap, Binter “becomes part of the first division of the national and even European aviation market.”

Binter’s president noted that in recent years, Binter has surpassed the theme of connecting the Canary Islands, which made them “timidly try flights between the Canary Islands and the peninsula to destinations in places where there was no competition, five years and a pandemic later.” Meanwhile, it already operates in 14 destinations on the peninsula and on international routes.

He said the Madrid market is “huge” and represents a very good opportunity, while acknowledging that it carries a big risk due to the quality of other competitors.

Among the reasons for the jump, Nunez said that his customers were demanding it and that they analyzed that this is a market dominated by low costs, so Binter could offer other things.

Another key point was the formalization of the takeover Air Europe from Iberia, so 80% of the market had to remain in the hands of one competitor after flights from the likes of Spanair or, more recently, disappeared into the past. Norwegian.

“We can now say that we are not going to go backwards and the challenge that remains for us is to move forward,” said the airline’s boss, who admitted in relation to Madrid that it operates in Barajas, where they will do so. from terminal 2. This will be a “difficult” task.