Dia has gone one step further and launched a digital brochure via WhatsApp to reach as many customers as possible. So Dia customers now have the best promotions of every week at their disposal, quickly and easily, right on their mobile phone.

This initiative is in line with the company’s strategy of staying close to its customers, adapting to their needs and making it easier to access its products, this time through a fast and convenient channel.

According to the report, Spain has 47 million inhabitants, of which 33 million have downloaded the WhatsApp application on their mobile phone and confirm that they use it daily. State of Digital 2021confirming its high penetration into the European market.

Dia customers from all over Spain can now use this service completely free of charge, all they have to do is send a WhatsApp message to +34 690 227 580, enter their zip code and choose which store they prefer. . Every Wednesday morning, you’ll receive a brochure of your favorite store, giving you access to Dia’s weekly deals and promotions. You can cancel this service at any time.

All in one click

Dia continues to bet on digitization with this initiative, which complements the recent launch of its new multi-channel website, which integrates all the personalized benefits of Club Dia regardless of the channel you buy from, includes new features such as smart search, enhanced product information and simple and fast usage that completely changes the shopping experience of your customers.

Another way to zoom in on Dia’s product range, which has over 7,000 items across all food categories, including fresh produce such as fruits, vegetables, meats and fish; Home & Personal Care Nueva Calidad Dia’s over 1,800 products also stand out not only for their quality and taste, but also for the savings they represent. Dia estimates that consumption of its products could mean savings of up to 25% on Spanish households’ annual expenses, where a €1,000 annual purchase could cut costs by up to €750-800.

Avoid consumption of 6 thousand tons of paper

Dia’s commitment to digitizing its brochure began in 2022 with a more accessible, faster, and easier-to-use service that is updated weekly with the latest news and promotions in its stores and is available to everyone online and on the de Dia app. 24 hours a day, 365 days a year, from any device.

By digitizing its brochure and using new communication channels, Dia avoids 6,000 tons of paper consumption and 535 tons of CO2 emissions per year. An environmental impact that contributes to the supermarket chain’s fight against climate change, in which they involve their customers and suppliers in tackling one of the biggest challenges of our time.