Less than 500 days are left before the start of the America’s Cup in Barcelona, ​​but new details appear every week. It is already known that this is a historical competition, which will celebrate its 37th edition in 2024 in Catalan waters., has been declared an event of exceptional public interest. In addition, the port of Vilanova i la Geltru will host the first preliminary regatta from 14 to 17 September this year. And the last thing that was made public are the names of its two main sponsors.

And the fact is that organizing organization ACE Barcelona has experienced one of the busiest weeks since the announcement of the Catalan capital as the venue for the oldest trophy on the planet thanks to the announcement of two agreements with two of the city’s most representative firms: Puig and Estrella Damm. Thus, both companies, with extensive links to the world of nautical sports in general, are starting to expand their list of sponsors for the third largest sporting event on the planet.

Mediterranean beer Damm’s as official sponsor of the event and its defense team, Emirates Team New Zealand; while the leading multinational company in perfumes and fashion, cosmetics and dermocosmetics will become the global sponsor of the America’s Cup and the title sponsor of the Women’s America’s Cup, giving its name the first regatta in the women’s category in over 170 years of history.

“Puig’s support will help inspire future generations of women to compete in sailing and break down the barriers in this sport,” said Executive President Marc Puig, introducing an agreement through which the Catalan firm aims to “enhance the experience for both participants and spectators and strengthen the sense of unity.” and camaraderie in the yachting community.”

For his part, Grant Dalton, CEO of ACE Barcelona, ​​and in addition to being proud to have a world-leading company in his sector like Puig, predicted that the first women’s America’s Cup regatta would “show the world in prime half existing talent and how the future of our sport is being shaped.”

First edition The Women’s America’s Cup will take place from 10 to 16 October 2024. and in addition to the six participating syndicates, the main event (Emirates Team New Zealand, INEOS Britannia, Luna Rossa Prada Pirelli, NYYC American Magic, Alinghi Red Bull Racing and Orient Express Racing Team) will feature six other teams representing the Netherlands, Canada. , Germany, Sweden, Australia and the Real Club Náutico de Barcelona, ​​which will host both the women’s category and the youth regatta (Youth America’s Cup).

Meanwhile, in the main event, the defensive team, Emirates Team New Zealand, confirmed their host status by adding one of the most representative firms in the city, Estrella Damm, to their list of official sponsors. In addition to imprinting its name on the sails of the chief architect of Barcelona’s appointment as host city of the 37th edition of the Copa América, the Mediterranean beer Damm will once again be the official sponsor of the event, as happened in 2007. ; the fact that according to Grant Dalton “illustrates longstanding relationships with virtually the same people in both organizationsand that “it will contribute to the international promotion of the city of Barcelona and the Estrella Damm brand, which is already represented in more than 130 countries around the world.”

Economy circle

In addition to presenting agreements with Estrella Damm i Puig, CEO of ACE Barcelona and Emirates Team New Zealand, was one of the guests at the Cercle d’Economia annual meeting, which gathered this week in the Catalan capital major institutions, politicians and business figures.

In his appearance Dalton cited “romantic and economic” reasons when he spoke of appointing Barcelona as host city., and described activity in the nearly 15 months since the announcement as “frantic” as well as “collaboration at all levels.” In this sense, the New Zealander reiterated the status of the America’s Cup as a top-tier technology event and his commitment to values ​​such as sustainability and diversity, and stressed that the emergence of the America’s Cup allowed for “acceleration”. works planned in Port Vell and Port Olympic.

In addition to the physical presence of the oldest trophy on the planet, the 100-pound jug, the Cercle d’Economia collection was meeting scene between Grant Dalton and His Majesty King Philip VIa big fan of sailing who spoke to the CEO of ACE Barcelona about the importance for Spain to host an event like the America’s Cup.