La Fageda will launch its first organic yoghurts on the market. With this launch, the organization said this Friday, the brand is doing the dual task of responding to a booming consumer trend and also doing so “in line with sustainable development values who support the origins of his social project.”

For the first time in over 30 years of producing yoghurts and dairy desserts, La Fageda to launch three organic yoghurtsand it will do so through a collaboration with organic food brand Natursoy, bringing with it 35 years of leadership in a market segment with high growth potential.

The launch of new organic varieties (natural, lemon and bifidous) took place as part of the Bioculture Fair, which will last until this Sunday in Barcelona. This is a landmark event in the industry, presenting the latest developments and trends in the industry.

The new line of organic yogurts will be sold nationwide.through the Natursoy distribution network, to approximately 3,000 specialty stores in nutrition, dietetics and organic products.

The organic milk from which the new La Fageda varieties will be produced is of regional origin and comes entirely from the Cooperativa de la Vall d’En Bas., an idyllic natural space located a few kilometers from the facilities of La Fageda. Likewise, the rest of the ingredients are local and 100% natural.

Proximity, as an essential element that guarantees the sustainability of the project, is one of the aspects that La Fageda took into account when developing this innovation aimed at consolidating a consumer profile that is increasingly aware of the need to promote profound social change. . . .

For Oriol Gol, Director of Quality and Innovation at La Fageda, “Entering the organic sector is a response to the consolidation of a committed consumer profile that is very value-sensitive, looking for products that are directly related to sustainability and with very clear healthy eating parameters. for the brand, it is also “a logical step in the development of a social project, one of the main reasons for the existence of which is sustainability,” he adds.

The alliance with Natursoy is another step for La Fageda in its quest to sustainably grow its business activities to strengthen a social project that has been working to include people in vulnerable situations in La Garrotxa, in Girona, for four decades.

For Natursoy, which brings its expertise to the organic dairy distribution channel,”This alliance with La Fageda allows us to do double duty: on the one hand, to offer the best organic products to our specialized customers, and on the other hand, to cover the range of chilled dairy products in our channel’s refrigerators.”. For brand sales manager Ana Flo, “the alliance with La Fageda allows us to maintain the consistency of our trajectory, marked by a strong commitment to quality and innovation in the organic food sector.”

This launch is part of the sustainability strategy that both companies have integrated into their philosophy.. “We are very pleased to be able to develop this project together with La Fageda because their values ​​in terms of innovation and quality are very similar to ours,” concludes Ana Flo.