public company hostels sets the course for its centenary in 2028 with a strategic plan focused on foreign clients. Company run by a former socialist MP Peter Saura he wants to increase his income by 32% over the next five years to 412 million euros.

The Board of Directors has approved a new roadmap that includes goals such as increasing the share of foreign clients by almost 20%, which currently stands at 31%. “This is a figure very comparable to what they represent in Spanish tourism,” Saura said during an international tourism fair. Fiturwhich takes place this week in Madrid.

Its main centers are Europe, France, Great Britain, Northern Europe, and also the USA. They are also very attentive to the opportunities presented by the reopening of the Asian market, with a particular focus on travelers from China. Currently, according to Saura, they are visited by about 425,000 foreign visitors, which is slightly less than before the pandemic. “Paradores are well known at the national level, but we must make them more known abroad,” he stressed.

The public company also plans to increase its workforce by 100 or 200 people by including three new establishments allowing you to reach hundreds of hotels. It currently has an average of about 4,300 employees and can reach 5,000 in the summer.

In business terms, the new roadmap also aims to convey gross operating result (EBITDA) from 36 million in 2022 to 56 million in 2028. Before the pandemic, there were 33.8 million.

In 2022, it records profits for the second year in a row and records record revenue and room occupancy rates. The company reported an after-tax profit of around 11 million euros, more than the 3 million it earned in 2021.

As for prices, the idea is to keep them more or less stable, despite the fact that large hotel companies are talking about an increase of up to 15% compared to 2022. Of course, he emphasized that “to retain talent, you need to reward It.” “The future of tourism is about creating value and competitiveness through quality, not quantity,” he stressed.

The public signature encrypts in 334 million volume investments over the next few years, part of which will come from European funds Next generation organization Turespaña. About 200 million will be spent on building renovations, 25 million on energy efficiency and 20 million on technological transformation.

It currently has 98 locations with a total of 6,000 rooms. According to Saura, the goal is now to “improve the customer experience with a more personalized and flexible approach.”