Starting Saturday (1st), the nation’s largest automotive center, the Premier Center, will open in Joinville. The project will open this weekend in the city of Northern Santa Catarina and will combine the comfort of a shopping center, the confidence of a dealership and the diversity of an automotive center.
A shopping mall for vehicles will be located on Santos Dumont Avenue – Photo: Disclosure/NDPremier Center is the largest complex in this segment in the south of the country and the only one in Brazil that offers variety and excellence in one place.
Located on Avenida Santos Dumont, next to the Garten shopping mall, the project has an exhibition capacity of over 500 vehicles and will have about 30 store owners who will sell various categories of vehicles, including national and imported brands, motorcycles, quads, UTVs (multi-utility) and jet skis.
“We are going to provide the buyer with a complete used car buying experience with differentiated vehicles carefully selected, provenance guaranteed and sold by the most famous retailers in the region. In addition to the excellent products, the Premier Center will have several ancillary services and attractions so that the family can enjoy shopping in the best possible way,” predicts Bruno Barros, CEO of the Premier Center.
In addition to diversity, the cars meet strict quality standards. “Our cars are used and can be used for no more than five years. Vehicles that pass through auctions or bids will not be allowed to be sold in the Premier ecosystem. In addition, the vehicles go through a comprehensive checklist before they go on sale to ensure that the customer is purchasing a superior quality product,” comments the CEO.
The Premier Center will also offer a wide partner network that combines banking and financial capabilities, vehicle security, dispatching, automotive aesthetics, a golden hammer, an environmental wash, a 350-space revolving parking lot and much more in one space.
“Every detail of the Premier Center has been designed with complete customer satisfaction in mind. Much more than a commercial relationship, we want to create an experience of trust and satisfaction with our public,” concludes Barros.
The inauguration will take place this Saturday (1st) – Photo: Disclosure/NDOpening
The Premier Center opens to the public this Saturday (1st) from 10:00. During the day, customers will be able to visit the facility and enjoy special entertainment such as live music and food trucks.
“We are coming to Joinville and we are going to offer the public quality, service and, above all, hundreds of options for those who want to return home with a new car. It will be a special day when the client will be our guest of honor,” comments Barros.
Market Innovation
The Premier Center covers an area of 18,000 square meters, with 10,000 square meters of built-up area and full fund, the Premier Center is expected to create more than 500 direct and indirect jobs.
Source: Ndmais