ING does not want to lose customers and for this reason it has launched a new product: “NoCuenta Account”. Thus, customers who do not have a salary or who do not want to send it have the opportunity to have an account with minimal free services. In other words, this account has no fees or ongoing obligations and has a free debit or credit card, but in fact, if the client wants a physical card, they will have to make a one-time payment of 5 euros.

Almudena Roman, CEO of Private Banking at ING, explained that the product was launched to adapt to the needs of many young people, and elaborated that one in three customers is under 35. “The youth are taking note of what we are going to do in the future,” said Angela Sanchez, Director of Payments and Accounts.