Endes move the token on the trading board. In the midst of rising electricity prices, marketers at large electric companies want to do everything they can to gain market share and take advantage of the situation to win contracts at a lower price. fixed price.

With the current volatility in the PVPC (adjustable) rate due to higher gas prices, companies believe this is the perfect time to tie up thousands of customers who are looking for economic alternatives by increasing their electricity bill for a period of time.

For this reason, Endesa announced this Thursday a new offer on the free market. For this reason, the electricity company has decided to lower the free market tariff prices with a campaign that offers 20% discount in terms of energy (electricity consumed) for residential consumers who contract in a liberalized market, “seeking solutions for savings and peace of mind and thus not subject to daily electricity market fluctuations”.

The commercial strategy of the company is based on the protection of consumers by stable prices in the free market, without permanence and with competitive prices “in the face of unprecedented growth from the price of electricity in the daily market.

20% discount

To take advantage of the 20% discount for 1 year and 10% indefinitely from year 2, interested parties must contract Tempo Happy, One Luz or Libre rates through personal channels (trade offices and service points) or by phone. channels.

It’s not the only company launching offers to attract customers interested in changing their rate in the face of such uncertainty. Iberdrolaa day after Ignacio Sánchez Galán said “only fools remain in the regulated tariff”, he launched his campaign to advise the 10 million Spaniards who were still in the PVPC.

“Twenty million households in Spain saw their electricity bills the same or less than a year ago. These are the citizens who have a free bet. However, government-regulated tariff agreements are guided by daily fluctuations in energy markets and are unbearable for citizens tied to this tariff,” the company said in a statement. This campaign, in turn, referred to its “sustainable plan” which offers a personalized portfolio according to client needs.

In its turn, naturgiawhich had already launched a flat-rate customer acquisition campaign a few months ago, wanted to attract the attention of SMEs with a fixed rate of 55 euros per megawatt-hour (MWh) for industry and for a period of three years.

free market

All companies agreed to come to the fore and ensure that there are better conditions in the free market than in the regulated one. In this sense, Endesa guarantees that “with this discount on free market rates, energy prices will improve the conditions in relation to any regulated market account (with the exception of the social bonus).”

“Spain is the only country in Europe where the regulated tariff changes every hour, which creates even more doubt and uncertainty among customers,” says Iberdrola. The company also points out that there are more savings when buying free plans than when choosing a regulated plan due to the high prices currently on the wholesale market.

In this regard, large companies are preparing to renegotiate more than 11 million contracts due to the gas cap. From the start of the Iberian exemption until May 31, 2023, all marketers must renegotiate their free market contracts so that users of this bet type also pay the surcharge associated with this measure.

In this sense, electricity company employers have argued that during the renewal of electricity contracts, the consumer should “analyze whether to move to a ‘pool’ pricing scenario or try to renew these fixed prices in this way. that this is compensation. “The complexity will be very high as not all cases can be treated in a unique way,” the association warned.