In Havana, owned by Bolsonarist businessman Luciano Hang, a new line of sound products from DJ Alok will be available from July. The WAAW brand was launched this week as a result of a partnership between the world’s fourth best DJ and WAP, a technology company in the consumer goods segment.

Luciano Hanga’s company will have products from the company of which Alok is a partner. Photo: Disclosure/ND

The product line, created by Alok, a partner of the new brand, was designed for use during sports, work, study, entertainment or leisure. The portfolio will include headphones, TWS, gaming headsets, headphones, portable speakers and a boombox.

Alok is actively involved in business and marketing strategy and plans, attracting partners, activating and spreading the brand, and developing products. The logo was actually designed from a sketch drawn by a DJ during a European tour late last year.

In Havana, WAAW products can be found in megastores in 21 Brazilian states or on digital channels.