The reality show Sebrae Desafia opens registration this Friday (17) with a prize of 90,000 reais for Santa Catarina micro-entrepreneurs to speed up their business.

Sebrae Desafia wants to encourage small entrepreneurs in Santa Catarina – Photo: José Somensi Fotografia/ND

The eight selected will take part in trials to test their managerial skills in weekly tests. Entrepreneurs from all cities in the state can apply through this link.

At the end of each challenge, one participant is eliminated. According to Sebrae/SC communications and marketing consultant Spyros Diamantaras, the goal of the initiative is to inspire business people in Santa Catarina to learn.

“We want the eight selected entrepreneurs to be an inspiration to entrepreneurs in Santa Catarina who can see how they can improve their business management by watching the reality show and who can count on Sebrae/SC in the process. In addition, we want to inspire new entrepreneurs to take their ideas off paper to plan and start a new business,” he comments.

Season 1 contestants Sebrae Desafia and host Rafaela Arns – Photo: José Somensi Fotografia/ND

The winning entrepreneur of the 2nd edition of Sebrae Desafia receives prizes totaling 90,000 reais distributed among Sebrae/SC specialized consultants, a cash prize and media placement on NDTV.

The program will again be hosted by journalist Rafaela Arns, who has experience in producing and presenting special projects. She has already acted as the host of NDTV’s main information programs | Record TV and is currently engaged in the implementation of projects focused on business, entrepreneurship and economic development.