Even more thoughtful design, minimal production and just six pieces to focus on: the Spanish luxury fashion giant is back for the second time with its Collection Zara Atelier. Having explored the coat concept during the format’s debut in 2021, Marta Ortega’s empire has now focused on the women’s must-have par excellence: the dress. The new capsule is actually called Collection Zara Atelier 02_Dress and ready to break into our hearts (and closets) to characterize our put with added style and personality.
Short dresses and long dresses: six sentences new capsule Zara Atelier they are perfect for both summer 2022 trendy looks and transitional styles that will lead us to the first fall looks at the end of the hot season. Created by Jamie Hawkesworth under the creative direction of Baron & Baron and styled by Ludivine Poiblanc, Jamie Hawkesworth’s ad campaign shows her in all her creative flair: in the created images, model Julia Nobis demonstrates six Zara clothes allowing us to enjoythe charm typical tailors, including materials, fabrics and tools commonly used by tailors.
Exquisite craftsmanship meets high and sophisticated interpretation: six Zara Atelier dresses can be seen as a genuine statement of intentdedicated to elevating the concept of an inexpensive brand (and which has already been experimented with a collection campaign At night with Kate Moss). As for the new capsule, refined fabrics are combined with unique and distinctive details: the first dress defines a feminine silhouette, combining skirt and bodice, the combination of which is emphasized by a thin leather belt. Classic, chic, sophisticated and literally timeless: the Zara Atelier Kaftan is instead (also) an evening dress, yet glamorous thanks to careful metallic sequins. The puffy-sleeved short dress is instead a dramatic (and daring) concentrate of color, pattern, and volume.
Then space for a rockmantic style, i.e. a rock aesthetic that is dominated by the subtle romantic spirit that we find in the v-neck dress, which combines metal and bronze studs with lace ribbons and organza inlays in ivory and champagne tones. Chromatic contrast is the protagonist of the combination, combining a draped skirt and turquoise with an orange top with abstract floral motifs. In the end, creative exaggeration baby doll: Lightweight cotton veil dress contrasting with hand-embroidered carmine red and scarlet. How not to want them all at once?
Source: Elle