Beer is one of the most consumed drinks in the world. And in Spain, a country full of bars, this is a real culture. But it’s always amazing to see how each region lives and enjoys it in its own way. That’s why Tiendeo, an app that collects digital offers, decided to conduct a study that will help answer the eternal question. What is the favorite brand of beer in each autonomous community? For this they have based on advertising searches throughout the country.

At the national level mahow is an undisputed favorite among consumers, with an impressive 23.8% of the total number of requests for beer on the Tiendeo platform. The Madrid brand has grown since the last ranking in 2022 and is the preferred brand in ten of the seventeen autonomous communities.

In a distant second Amstelwith a solid 8.2% of searches followed by San Miguelalso with 8% preference among consumers.

Traveling through the various Autonomous Communities, Madrid emerges as the region with the most beer, accumulating a whopping 22% of search queries beer made in Spain on the Tiendeo platform. follows him Andalusia with 16% and Catalonia with 11%thereby strengthening its position as the leading beer direction in the country.

As for the rating of preferred beer in Spain for previous years, it has changed. Although in previous years brands such as Estrella Damm (Catalonia) or Amstel (Extremadura, Valencia) have appeared on the map, this year Mahou has a clear lead.

Price increase

Tiendeo analyzed the price dynamics of this alcoholic drink on its platform and found a significant increase in prices. Average, drinking beer is now 16% more expensive than 12 months ago.

The study shows that mahow solidifies its position as the favorite Spanish beer. According to the Kantar BrandZ 2023 ranking, the brand is also the fastest growing in the beer sector. In fact, Mahou wins in 10 out of 17 communities: in Asturias, Aragon (landing the Aragonese brand Ámbar), Cantabria, Castile-La Mancha, Castile and Leon, Catalonia (landing Estrella Damm), Valencian Community, Extremadura, La Rioja, Madrid and Murcia.

In Andalusia, the winner of the South is crossfield while for the Galicians, the community favorite is undoubtedly Galician star. Beer Heineken strengthens its position in the Canary Islands. Finally, in Navarre, the Balearic Islands and the Basque Country, the most popular beer this year is San Miguel.