A few days ago it was posted that Tamara Falko will go to a health clinic to lose weight before your wedding. Some televisions echoed her alleged image and collaborator change. he was forced to deny it. “I’m at my normal weight,” she said, also claiming that the wedding dress is tailored to fit so she doesn’t have to lose weight to wear it.

This series of headlines reveals, first, fatphobia and the normalization of food culture what else do we have in Spain. Secondly, the pressure of brides, which in this case is exacerbated by the cult of the body so naturalized in society.

pursuit of beauty

In most social realities thinness is sought as an attempt to pursue beauty,” says Miss Loot, Tik Toker and activist bodypositive. It’s hard to learn to love yourself when we spend all our time comparing ourselves with others,” he says. In the case of Tamara Falco, some of the media were so stupid that they compared her to other moments in her life.

A couple’s wedding is usually an event whose organization in many cases falls on the bride. Because women have grown up with this idealization of this day being “the best day of their lives,” they are also responsible for achieving it. Not all girls dream of marriage, but such conversations can be heard from a very early age.

“The most perfectionists will suffer because everything is as they imagine, and often, since the “external” cannot be controlled 100%, they will try to undo this control over themselves and their bodies,” explains Lucia from the psychological center Decide.

“Nobody expects a bride to be witty in a toast it is not mentioned at the cocktail party that she is a brilliant aunt at work. What they say is that she’s beautifula great guy who sews a dress for her, etc., ”adds the psychologist.

The main problem, according to Christina Rosa, CEO and wedding planner Imagine your wedding, is that brides believe they have to “live up to expectations”. Especially when it comes to large celebrations, which are usually more marked by social obligations and are of a more protocol nature.

For wedding planneris the pressure on the body of the bride “fortunately” less and less present among its customers. Although there are still those who “want to get in shape and be in their” best version “”. Moreover, he points out that She also saw boyfriends who were concerned about their appearance.. Miss Loot adds a twist by adding that men are also conditioned by the canons that they should appreciate in women.

Business around weddings and diets

The explanation for this idealization of the bride and her physique may lie in business model that works in our society. The stress of weddings and diets, as well as self-doubt, give entrepreneurs the opportunity to take advantage of the problem.

“I think that everything that is done for the complexion of women is done for monetize your resortsJust as weddings have become a business over the years, so have the physical demands of the bride on this day,” says Ms. Loot.

Another vision belongs to Christina Rose, who believes that in a business like hers, must have emotional counseling. “Brides are being sent emails with instructions and explanations of how they might feel,” says wedding planner to this newspaper. Stress and pressure are inevitable, in his opinion, therefore get help from a psychologist required in your company.

weight loss clinics

That is why weight loss clinics, miracle diets and weight loss methods detox And cleansing They are so dangerous, whether at a wedding or in general. especially for people with previous vulnerability: People with eating disorders, but “also people with low self-esteem, very perfectionists, or even those who have difficulty with social relationships,” Miriam, Lucia’s partner at the Decide Psychological Center, tells us.

Google returns almost 15 million results for “loss clinic.” From fast and intrusive methodssuch as a gastric balloon, to other more “healthy” ones that are moving away from diets and claim to be holistic, the options are endless. Many speak in terms that are more than criticized by psychologists and activists.

They also provide solutions for “diseases” such as cellulite. According to the Spanish Academy of Dermatology and Venereology (AEVD), 85 to 98 percent of women will have it at some point in his life, but the offer to remove it is still beneficial.

money as a source of stress

In recent years, organizing a wedding in Spain has become more expensive, until 40,000 euros on average for a celebration for 120-130 people. This is no longer just a ceremony and a table, now we are talking about welcome cocktail, photo shoot, lunch or dinner, open bar and dinner or dinner.

Also, just take a look at influencers weddings to find out what’s adding original touches I self made it is important. See organization of tables for details or gifts for key guests. various wedding bouquets distribute to several friends or even mom, grandmother or aunt …

Wedding protocol has evolved to the point where it’s as complicated as it gets. organize the “event of the year” in the social calendar of all your contacts. Under the pressure of culture influencersa wedding without such details seems unbearable: it would be an old-fashioned wedding, and you are afraid that your guests will make common comparisons.

For this reason, when it comes to taking the plunge and saying a romantic yes, the most important thing is remember the purpose of the day. This is the moment for the couple to celebrate their love and the start of a new phase together. Everything else is auxiliary and consumable.