Some of the strokes of what will likely become the most viral ad of the summer are already known. Estrella Damm presented the trailer PKMthis year’s summer campaign featuring the singer bad girlalthough it also takes part youtuber Javier Ruiz, commonly known as xBuyer, has nearly 5.5 million subscribers on YouTube where he focuses his content on sports.

Like every year, the campaign invites you to enjoy summer in pure Mediterranean style with a concept similar to get rid of de Rosalia through a soundtrack written and performed by Alba Farelo and titled the sun gives me.

This is the title of a new song by an artist who will be released with the campaign and it promises success on the music charts this summer, just as happened with songs like hookah, jacaranda, Heat or Bitch. Known artistically as Bad Gyal, the city singer is one of the most prized offerings on the international music scene. 19 platinum and 5 gold records.

His music is built on a fusion of styles, drawing inspiration from the movements of the world’s dance culture, including genres such as dance hall, reggaeton and dembow, among others. Now the artist is starting with her new tour in which he will present his latest hits –Cool, no meat or Real G (ft. Quevedo) – what they were part of La Joia, his debut album, scheduled for 2023..

In addition to concerts at Wizink and Palau Sant Jordi, one of his milestones this year is the participation in the latest album of Karol G, tomorrow will be finein song Karmika, which also features Sean Paul. On the other hand, on April 20, he presented live Chill at the Latin American Music Awards in Las Vegas, it was the first time she was invited to perform at an international awards show.

And her music is starting to make its mark: the Spanish singer Amaya released his version of the song this year Heatalthough his most persistent followers already knew about it, since he regularly performed it at his concerts.

This is KPM, the new Estrella Damm campaign

In the video you can see how the artist is reviewing with her manager end his next concerts and actions with the words that he is returning “home”, but not to Miami, but to the Mediterranean Sea. Both this scenario and the direction of the campaign are carried out Oriol Villaralso concept creator Mediterranean and from life is cool for the unequal.

His work has won over 200 awards at major advertising festivals. In 2011 he was honored for his Majesty King Juan Carlos I with the National Sports Arts and Sciences Award for his work for Nike. And in 2016, he received the National Advertising Award from the Generalitat de Catalunya. His latest work PKMwill be released in the coming days on Estrella Damm social media and www.estrelladamm.com.

Last Mediterranean campaigns

This new ad is taking over Here, now and so, a location chosen last year to showcase the introspective and self-discovery journey that a young man takes on a bicycle through the Pyrenees until he reaches Cap de Creus. Toth sought to reflect the effects of the impact of the pandemic, citing issues such as nature or mental health.

Earlier in 2021, Estrella Damm spoke with Love at first sight, starring Mario Casas and Mireya Oriol. In the tone of the verse and as if in a play, the campaign reflected both the value of culture and the environment, the rhythm of the song from Rigoberta Bandini.