Inditex will raise the price of its fashion products in “exceptional situations” such as some countries with persistent currency depreciation, the group’s CEO assured on Monday. Oscar Garcia Maceiras on the first day of the Awakening meeting Spanish.

“They will not be the same for all products and formats,” the manager clarified, adding that the market, product family and commercial format will be taken into account. García Maceiras emphasized that Inditex “will continue to protect the essence of the brand at all costs”, that is, as he recalled, “by offering customers the latest fashions of the highest quality and at a reasonable price.”

“These adjustments are selective, they are not for all of our products, not for all of our formats; These are adjustments in which we take into account the market, product family, commercial format. In the end, the goal is not to lose the essence of who we are, which is to try to offer our customers the latest fashion of the highest quality and at a reasonable price, and we will continue to protect this at all costs.” he pointed out.

He also emphasized that the company’s model “seeks full integration” of the physical and online store. The manager estimated 6,000 million visits to the group’s websites worldwide in 2022 and noted that the physical store has become a “key” operational and logistical support for online platforms.

In fact, according to data provided by Garcia Maceiras, one third of online sales of Inditex brands are in-store and two-thirds of online purchase returns are in-store.